Why you buy sexier clothes when ovulating

/Why you buy sexier clothes when ovulating

Why you buy sexier clothes when ovulating

bikiniEver go shopping for a new pair of jeans and ended up getting a revealing mini-skirt, plunging tank top, lacy lingerie or other sexy outfit instead? You may have been ovulating while thinking of a romantic rival, according to University of Minnesota researchers. In their just-released study, ovulating women who viewed photos of attractive women from their local area opted to buy sexier clothes and accessories than women who viewed photos of unnattractive women or women who lived far away. The reason? According to the researchers, when you’re ovulating (which occurs at the end of Week 2 of your cycle), you subconsciously try to look sexier to outdo women who you may have to directly compete with for attention from men during the most fertile time of the month.


By | 2018-01-26T19:25:38+00:00 August 6th, 2010|hormone research|0 Comments

About the Author:

Gabrielle Lichterman, founder of Hormonology® and a longtime women’s health journalist, pioneered the growing movement among women to live in sync with their menstrual cycles and know more about all the ways their hormones impact their moods, health and behavior. This movement was launched in 2005 with Gabrielle's groundbreaking book, 28 Days: What Your Cycle Reveals about Your Love Life, Moods and Potential, and her creation of Hormonology®. She offers a variety of tools--including her popular free Hormone Horoscope® app, eBooks, infographics, videos and tips--to share vital information about hormones.

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