Use your cycle to brainstorm your next million-dollar idea

My Hormonology

Use your cycle to brainstorm your next million-dollar idea

bathYesterday as I was stepping into the shower, I decided not to put on the radio as I often do, but rather to just be alone with my thoughts. And I’m so glad I did.

I’m sure like many of you, the shower is where I come up with some of my best ideas. And during a rising estrogen Week 1, my brain did not disappoint.

Inspired by the success of the engineering toy for girls, Goldie Blox (which I got for my wonderful niece, Sylvianna), I came up with an idea for a super-fun product my husband and I can make together and maybe do a crowdfunder for, sell on Amazon or, heck, even bring to the Shark Tank! I couldn’t dry off fast enough to tell him all about it–and when he heard my pitch, he was just as excited as I was!

Who knows where this will lead. Maybe a year from now, like the Goldie Blox creators, I’ll be telling you about all the stores clamoring to sell our product or the many awards we’ve won. Or maybe we’ll have already moved onto our next great idea.

Whatever happens, there’s a reason I’m bringing this up to you today:

If you’ve been wanting to come up with a million-dollar idea for a product or business, find a perfect solution to a nagging problem or just be open to dreaming up a brilliant plan out of the blue, grab a pen and a calendar and circle the second half of your Week 1 and all of Week 2 (Day 5 through ovulation). Then do that one thing you know triggers your creativity–like taking a shower, going for a walk or daydreaming–on those days.

Here’s why: According to a study in the journal Psychoneuroendocrinology, your ability to churn out lots of ideas peaks as estrogen rises on the days leading up to ovulation. That’s because this hormone amps up how quickly you think on your feet while also making you less judgmental about what you dream up.

This means the double-whammy of combining your peaking creativity from rising estrogen with an idea-triggering activity is virtually guaranteed to help you brainstorm something truly remarkable!



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