The reason behind “Beiber fever” explained!

The reason behind “Beiber fever” explained!

Ever wonder why so many women in their tween and young teen years and older women in their 50s and beyond go ga-ga for the likes of Justin Bieber and other male singers with soft, feminine-looking faces?

A 2010 study in the journal Psychoneuroendocrinology sheds some light on the issue: Turns out, our preferences for facial features changes over the course of our lifetime.

Tweens, young teens and menopausal women tend to prefer a feminine appearance while women in their older teen years to late 40s prefer a more rugged, masculine look.

As the researchers explain, our preferences go hand-in-hand with our fertility. The more likely we are to be able to conceive, the more attracted we are to potential partners with a robust, virile image since our brains are wired to believe it indicates good health and an ability to protect us from harm.