Week 1: Go for fun!
Day 1 (first day of period) to Day 7
Tired of boring, bland tan, white or black bras? You’re more likely to pick out polka dots, stripes and bold-hued bras this week of your cycle. Why? As estrogen and testosterone rise, they boost feel-good brain chemicals that have you preferring fun, colorful styles.
Week 2: Make it sexy!
Day 8 to Day 13
Looking to spice up your love life with daring intimates? Week 2 is when high estrogen and testosterone will have you feeling most confident about trying out something a bit more risqué than you’re used to.
Week 3: Get the bigger size!
Day 14 (or ovulation) to Day 22
Notice your cup size changes a bit over the course of your monthly cycle? One culprit is water retention that occurs in Week 3 and Week 4 due to progesterone. So, if you’re seeking out a bra that won’t put the squeeze on you, go shopping for a right-sized bra during this week of your cycle.
Week 4: Seek out comfort!
Day 23 to the end of cycle
Bras that feel comfortable during the first three weeks of your cycle can feel like they pinch, bind and poke you during your premenstrual Week 4. This is due to plunging estrogen, which makes you more sensitive to pain. If you find yourself shifting, pulling and readjusting your bra to make it less annoying during this extra-sensitive phase, go bra shopping during this week of your cycle to ensure you’re find a bra that’s pain-free.